10.12.2006

Campaign for Beauty

Dove's new ad campaign is a refreshing break from the usual high-pressure ads aimed at women. I know it's still advertising, and I know after this campaign, they may go back to conventional ads, but in the meantime, I really want to support this attempt at something new. It's so much more positive than the usual attempts to make women feel inadequate.

And I think everyone should watch the mini film on the Dove website showing how our perception of beauty is distorted.

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